It means trying to live a completely different life secretly without telling them anything, because he knows that there will be things that he will have to do even if he doesn't want to, that his family will not like him or that they will criticize him excessively because of his addiction to money. As it means to have a double life, it is a sign of dealing with occupations that are never liked and approved by society, making dirty money, constantly risking your life and wasting your life on unnecessary adventures.